Fractional CMO / CXO
About Me
I'm Nicola Davies
A successful senior manager and leader with extensive skills and knowledge from B2C, B2B and Government roles across local and global markets. I have designed, developed, driven and delivered digital marketing, channel and transformation projects.
But my remit is greater. What drives me, what I believe in and am dedicated to is improving the end to end customer experience. This could be an interaction through a website, over the phone, in person at a branch or store, during an event, or by pure chance.
Working in outcome and target driven roles, I have achieved results by balancing both customer needs and business objectives. The key being a growth mindset and using data driven insights to change strategy, momentum and effectiveness to gain impact.
Passionate | Professional | Pragmatic | Proficient | Personable
CMO / CXO Consulting Services
Marketing & Brand Strategy
Clarifying the target audience, value proposition and core messaging to ensure the brand stands out confidently in a competitive marketplace.
Aligning marketing initiatives with commercial goals, developing a clear roadmap that prioritises high impact campaigns and channels..
Customer & Data Analysis
Everything begins wth numbers. Ensure data is collected, organised and analysed in the right way to uncover meaningful insights about behaviour, preferences, trends and performance.
Studying Economics, I truly believe in and begin with the Pareto Efficiency 80:20 rule for business success.
End To End CX Journeys
End To End CX Journeys
Using the RACE Model (Reach | Act | Convert | Engage) is important to observe at every stage of a B2C or B2B customer journey.
Mapping and understanding the customer sales cycle to identify and rectify friction and fracture points, which lead to missed opportunities.
Funnel Optimisation
Reputation Management
End To End CX Journeys
Drive the top of the funnel, yes, but the next steps are imperative to revenue and growth.
Test and learn is crucial. Advertising creative, landing page copy, promotional offers, calls to action, lead nurturing etc. Having a strong operations network is essential.
Reputation Management
Reputation Management
Reputation Management
Monitoring and protecting a brands credibility, especially online, is crucial. Customer, partner, and stakeholder perception is critically important.
This involves proactively building trust, strong CX, thought leadership, positive presence, and responding quickly and transparently to issues.
Team & Talent Support
Reputation Management
Reputation Management
Assess the current organisation set up and capabilities, identifying skill gaps, and designing the right structure to support business goals.
Clarify roles and establish clear KPIs to drive accountability and results. When needed, help recommend or recruit employees and / or partners.
Why Fractional?
Senior Expertise Without The Cost
Proven business, team and senior management leadership
Pay only for the time and impact you need
Reduced risk as no long term exits or lock in contracts
Immediate Direction And Impact
No hand holding or induction necessary
Will challenge assumptions, identify gaps and opportunities quickly
Align the business strategy and a build roadmap for success
Faster Execution Than Full Time Hire
Hiring can take 3 - 6 months, fractional impact can be in 30 - 60 days
As fractional leader I can start almost immediately
And assist with the ongoing recruitment processes